Why did I choose to Blog?

I have blogged for many years. I started when I was a sophomore in college, which means it was 5 years ago. I don't think I have shared the reason why I wanted to be a blogger, but now I would like to share with you my story.

Top - H&M, Pants - Forever XXI, Hat - Forever XXI, Boots - H&M, 
Purse - Zara, Necklace - MichaStore.com 

It came down to the fact that I want to be known. I have always wanted to be a part of the fashion community, and I thought blogging can help me be part of the community. I want to be part of fashion, but lately I feel discouraged and I feel that my love towards fashion is so one sided.

When I was in Iowa, I have always been so happy. People knew my blog and they always had positive comment about my style and my blog. It was great to be around the positivity.

Since I moved to Chicago, I noticed that people are a lot more fashionable and they care about what you wear. I've heard people saying good things and also bad things about my style and taste.

If you have figured out my style, I am probably different than most of the popular bloggers out there. The ones that holds Prada, or the ones that wear Jimmy Choo on their feet. I am a budget blogger, I believe that I can style inexpensive thing, and still looks nice. I want to inspire and motivate regular people like me, who does not have the luxury of buying branded bags, that we can still express our style and personality. Fashion is not always expensive, it's not always about brand, so what about made in China? You don't know if your purse was once made in China right? Fashion comes and go anyway, you wear your clothes once or twice - you may be bored already.

I believe that fashion is bold, unique, and personal. When you have the gut and braveness to wear what you wear, you will shine. Fashion is unique and different: if everyone wears the same thing, it's so boring isn't it? Imagine if there is only 1 flavor of ice cream: vanilla? Fashion is personal, you can wear what you want, what you feel makes you feel you, makes you feel comfortable and expressed.

People told me my style is ugly, my clothes don't make sense, it's old and thrifty. I don't cry, I don't feel sad, but it makes me feel that maybe fashion is not for me. I love fashion, but I'm not good at it. I once, twice, trice consulted to my family and friends, how I feel... Thanks to them, they always bring me up, they told me that every people have different style - trust yourself that good to yourself is good. Be confident and kick ass :)

I will continue blogging and inspire others, and again I will be bold, unique, and personal.


Catherine Au Jong



  1. You are correct in regard to absurdly priced fashion garments and accessories. These items are priced high for one and only one reason, to be attractive to those that believe high price means high quality. This is a marketing technique often used and specifically targeted at the rich and often gullible, who believe better equates to high price. Yet, truth be known, most of the items they sell are worth mere pennies as related to the price. And, the manufacturers of said products are laughing at their buyers all the way to the bank.

  2. hi chatrine !! long time not visited your blog !! i rally really agree with you about fashion. and why do blogging. i think i feel same with you hihi :p


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